Casino Differentiation

Starbucks business strategy is based on the following four pillars:

1. Offering ‘third-place’ experience. Starbucks stores are effectively positioned as a ‘third place’ away from home and work, where people can spend time in a relaxed and comfortable environment with their friends or alone. Customers are even welcome to get their work done in a Starbucks store. All company-owned stores in the US and most company-owned stores abroad offer free wi-fi. “Starbucks stores are meticulously designed to make customers stay longer, buy more, and return for another visit.”[1]

So, how creative can you be with a vertical such as live casino, and what role does differentiation and variation play in attracting and retaining customers? Kilminster says adaptability has long been a strength of the vertical: “Live casino continues to develop and adjust to what the users are looking for in terms of entertainment, and there. Innovate 3 Ways to Differentiate Your Business From Competitors If you have a great business chances are you have at least a few competitors. Set yourself apart from the rest with these three tips.

2. Selling coffee of the highest quality. Starbucks business strategy can be classified as product differentiation. Accordingly, the coffee chain giant focuses on the quality of its products and customers pay premium prices for high quality. Excellent customer services as one of the solid sources of Starbucks competitive advantage further increases the attractiveness of the coffee retailer.

• A system and method for differentiating customers according to their worth to the casino. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed.
• Once they focused on decadence, the casino’s profit margin soared, thus proving they had found the right differentiation. As stated above, once an attribute is successfully taken by a competitor.

3. International market expansion with the focus on emerging economies is one of the key elements of Starbucks business strategy on long-term perspective. The share of company’s revenues from China/Asia Pacific (CAP) global market segment increased to 14% in 2016 from 7% in the previous year.[2] In total, 2719 new Starbucks stores opened during the last two years.

4. Integrating technology into various business processes. “Starbucks is adamant when it says that the purpose of new technology is not just to improve its website or to process payments quicker for people who are waiting in line”[3] The coffee chain achieves technology-related value addition via integrating technology into a wide range of business processes and procedures such as new product development, communication of the marketing message, completing sales and monitoring the level of customer satisfaction. The most notable examples for value creation via technological integration by Starbucks include the launch of Mobile Order & Pay feature, which allows customers to buy without getting in line, the launch of voice ordering app and “sending text message notifications to customers in the Seattle area when their mobile orders are ready”[4]

Casino Differentiation Strategy

Starbucks Corporation Report contains a full analysis of Starbucks business strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Starbucks. Moreover, the report contains analyses of Starbucks leadership, organizational structure and organizational culture. The report also comprises discussions of Starbucks marketing strategy and addresses issues of corporate social responsibility.

[1] Peterson, H. (2015) “5 ways Starbucks entices you to spend more money” Business Insider, Available at: http://www.businessinsider.com/how-starbucks-entices-you-to-spend-more-2015-2

[2] Fiscal 2016 Annual Report (2017) Starbucks Corporation

[3] McNamara, T. & Moore-Mangin, A. (2015) E-Content, Available at: http://www.econtentmag.com/Articles/Editorial/Commentary/Starbucks-and-Social-Media-Its-About-More-than-Just-Coffee-103823.htm

[4] Peterson, H. (2017) “Starbucks is testing a new technology to solve its crisis of long lines and delays” Business Insider, Available at: http://www.businessinsider.com/starbucks-sends-text-messages-to-fix-long-lines-in-stores-2017-3

The casino industry has evolved from simple gambling facilities to become entertainment destinations. COST is proud to be an integral part of the ever-expanding casino industry. The theme and specialty finishes developed by staffed artisans are the focal point of many of the most recognized casinos in the U.S. Interior and exterior specialty features located in highly visible areas such as porte cocheres, lobbies, restaurants, lounges, gift shops, and the gaming floors, differentiate one gaming facility from another in this competitive industry. Creating this differentiation involves a truly creative and collaborative team. COST works with casino architects, interior designers, general contractors, and owners to develop ideas into working drawings and then physical features.

Casino Differentiation Definition

The diverse mediums COST personnel work within include theme carpentry, GFRC, FRP, GFRG, acrylics, epoxies, decorative metals, and glass. The various materials, fabrication techniques, and expertise in numerous construction disciplines provide clients with a single source solution for theme and specialty construction projects.

COST has not only worked on prestigious Las Vegas projects such as Caesar’s Palace, The Wynn, and many more, but our expertise also covers Native American gaming. From 1993 to the present, our firm has constructed over 50 tribal projects from Southern California to Northern WA, Florida to Connecticut. As an active member of NIGA, WIGA, AICC of WI, COST realizes that many tribal properties are more than just a casino. If requested, our casino theme designers work closely with architects to integrate unique aspects of tribal heritage within their design. The finished result of any COST project is due to a close collaboration between owners, developers, design, and construction teams.

Casino Differentiation Theory

Typical scopes on casino theme construction projects involves shop drawings, renderings, and modeling that all act as checks and balances to ensure the owner’s ideas and vision are reflected in the completed project.

Some recent projects include The Gardens Casino and the Scarlet Pearl Casino and Resort.

Casino Product Differentiation

Check out the photos above for our theme and specialty construction work within the casino industry. Please visit the contact us page to request more information on casino construction.