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As Kim Kellogg spent six weeks recovering from a surgical procedure, she thought a lot about her work in the catering business, and stress.
“I felt like that was a wake-up call for me about my stress level, and so I wanted to do something a little different,” she said.
The granddaughter of avid antique collectors, Kellogg knew she had been instilled with love for that activity.
“They lived in West Virginia near Fenton Art Glass Factory, and they’d take me to watch the glass being made,” Kellogg said. “That just fascinated me.” Eventually, that interest extended to larger pieces including furniture and “all things beautiful.”
She also knew, from her consistent search for places to go antiquing, that her city, Hampton, was lacking in that realm. She decided to fill the void and opened her own business, Lilac Lane, on East Mercury Boulevard in 2014.
People came from near and far with items to sell on consignment, and before long the almost 1,000-square-foot store was stocked with antiques.
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Since opening the business, Kellogg has spent a lot of time in the shop creating things, and when shoppers took notice, she decided to offer a class.
Her do-it-yourself classes took flight and Kellogg pivoted the business within a business. Some of her customers drove from as far as Yorktown to enjoy the do-it-yourself crafts, so Kellogg decided to move that part of the business north.
Unfortunately, two weeks after she signed a lease to open a second location, the coronavirus started to become a household name.
Her plan was to keep the antiques at the Hampton shop and offer the do-it-yourself crafts at the new location in York County.
After a great deal of thought and prayer, Kellogg said, she closed the Hampton store at the end of August and moved all of her inventory to the new store.
Lilac Lane opened in a 1,600-square-foot store in the York Village Shopping Center at the beginning of September.
Now using a vendor-style format, she rents space in the shop to merchants who sell antique furniture, glassware and knickknacks.
On the DIY side, Kellogg started to offer take-home kits in March after she was forced to temporarily shut down because of the pandemic.
“I produced five different take-home kits a week — sometimes 10,” she said. “I did live videos to show people how to do them and then they could come pick them up curbside or I porch-dropped them for months.”
The kits — including paint-your-own pottery; sign, card and banner set-ups; door hangers; and wreaths — reaped a host of new customers as people were looking for something to do at home, Kellogg said.
“I’m a huge crafter, so if I can figure out how to do it I will turn it into a kit or class,” she said.
She also launched a craft-based membership service. Subscribers pay $19 a month for live or recorded videos or $37 a month for online instruction plus a box of materials to make projects.
In-person classes and private parties have started again, although with a limited number of participants due to social-distancing guidelines.
“People are definitely ready to come back out, even if they have to be in a mask for two hours,” she said.
“I truly believe creativity and crafting is an incredible stress reliever, and it’s fantastic for your mental health. I love what I do and I love being able to help people create.”
Sandra J. Pennecke, 757-222-5356, sandra.pennecke@insidebiz.com
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©2020 The Virginian-Pilot (Norfolk, Va.)
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Welcome to Lilac Lane DIY!
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Lilac Lane DIY is your resource for inspirational fun with Kim Kellogg, an entrepreneur who loves to be creative and is dedicated to instructing others so that they may find the joy in discovering their talents for crafting.
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Create the things you wish existed (Poem)
Lilac Lanes Bowling Spokane
Create the things you wish existed
From the depths of your precious soul.
Bring your ideas to the surface
Then give them space and love to grow.
Don’t you water down your wisdom.
Let your dreams run wild and free.
Create with meaning, love, and impact.
You are the one who holds the key
To birthing a grand adventure.
Keep your flavour, keep your spice.
Bring your magic to the table.
Build your soul’s true paradise.
By: Kristin Pierce
About Us
Kim Kellogg is an entrepreneur based in Hampton, VA and has been curating DIY experiences for several years.
Get In Touch
- lilaclanediy.com
- (757) 509-7211
Lilac Lanes Casino
Come Visit (By Appointment Only)
Lilac Lanes Spokane
7330-D George Washington Memorial Hwy
Yorktown, VA 23692
USA